MPI Greater Orlando February Education

February 22, 2017
11:30 AM to 2:00 PM

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B Resort located at the Walt Disney World Resort
1905 Hotel Plaza Boulevard
Lake Buena Vista, FL 32830


Event Details


Welcome to the era of Relationship Marketing!

Planners all over the world are evolving and changing, and American planners are particularly different than they were just a few years ago. Following the recession, buyers changed how they behave, how they prefer to be connected with and how they make their buying decisions.

The days of cold calling are over, and planners don't respond to email anymore. They're using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do? Traditional marketing methods are dying. What’s a marketing exec supposed to do??

Join Shawna Suckow, CMP, Founder of SPIN, the 3,000-member Senior Planners’ Industry Network, as she shares the insider secrets from her brand-new book, based on extensive buyer research. She's been a million-dollar buyer and influencer in the event planning industry for over 20 years, and she's spoken to suppliers on five continents to help them strategize, market better, and sell more.

This session will position you better for the immediate future, as well as prepare you for coming shifts. You’ll learn new ways to use old tools that will save you lots of time and frustration. She’ll also introduce you to some new tools and strategies that will help you seize marketing opportunities, prospect better, sell easier, and ultimately drive revenue in 2017 and beyond.

Shawna is a straight-talking, 20-year expert on consumer behavior and an insider who shares what buyers really want today. She tells it like it is to frustrated salespeople and business leaders, so they can move past what's not working for them, understand the new buyer landscape, and multiply their results through real strategies that work.

Educational Takeaways:

1.)     Learn how buyers have changed how they behave and what influences their buying decisions.

2.)     New approaches to making successful sales calls.

3.)     Insider tips gleaned from extensive research into buyer methods and needs, and how her suggested tools and strategies can earn you their business.

Walk away with a new understanding of buyer behavior - both today and in the future - and actionable steps to defy growth goals.

*CIC Domain and Credit Hours have been submitted and are pending approval


Shawna’s sessions are engaging, award-winning, and never snooze-inducing! So, what are you waiting for? Register Now!

Shawna Suckow, CMP
Founder of the Senior Planners’ Industry Network & The Buyers Inside, Author and International Speaker

Shawna Suckow was a million-dollar B2B Buyer for more than 20 years. She’s a Buyer Behavior Expert, International Keynote Speaker, Author and Founder of SPIN (Senior Planners’ Industry Network) & The Buyers Inside and she brings that experience to the stage to deliver a unique message of how both B2B and B2C customers think, and how they've evolved following massive technology advancements and culture shifts.

Shawna studied buyer behavior extensively. She knows what's working in sales and marketing right now (and what's not!), and she has strong opinions on what the landscape looks like in five to ten years. Her mission is to bridge the communication gap between customers and salespeople, to make the entire buying process easier for everyone.  She's now spoken on 5 continents and in 12 countries.

Honors Include:

- TNW Global Top 100 Women Speakers in Tech & Business (alongside Lisa Ling, Hillary Clinton, and others!)

- Planners' Favorite Speakers of 2014 by M&C magazine
- One of top Top 8 Speakers of 2013 by MeetingsNet.
- Rated as one of the 25 most influential planners in the Meetings Industry by Successful Meetings magazine.
- Top 100 Women Speakers in Business & Tech Globally (TNW)
- And, Shawna’s third book is due in January 2017: Don't Become Extinct: Join the Sales Evolution!



11:30 - 12:00 Registration and Networking
12:00 - 1:00 Lunch
1:00 - 2:00 Program





Early Bird
(on or before 2/8/)                 


(2/8 -  2/20 at 5 PM)     
















Complimentary Self-Parking & Valet is available for $5.00


Thank you to our Sponsor:



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